A brand new public well being PSA has enlisted horror icon Jason Voorhees, of Friday the 13th fame, to assist get folks to put on masks. New York and different states have been reopening recently and which means precautions are wanted to assist maintain folks protected. Significantly masks. However getting folks to concentrate will be difficult. So, the parents at Ogilvy Well being took a singular method.
The group not too long ago shared the video through its Instagram. Although not referred to by identify, the hockey mask-wearing determine is clearly meant to be Jason Voorhees. As he walks across the metropolis, individuals are intimated. He blames this on his masks as folks run away and canine don’t desire his affection. Then a sort woman palms him a medical masks to place over his hockey masks and all is properly. The video was shared with the next caption.
“Sporting a masks has confirmed to be a straightforward and essential strategy to stem the unfold… but many New Yorkers nonetheless aren’t doing it. That is very true of youthful individuals who might really feel invincible… How can we get them to concentrate to this life-saving message? Faucet into popular culture and entertain them. Do not preach. Do not fear-monger. Do the alternative. Make them smile, interact and share with their friends. Because the tri-state space begins to open, Toby Trygg, Govt Artistic Director at Ogilvy Well being, aligned with the gifted of us at Chimney Group to assist create this well timed PSA.”
Quite curiously, Jason mentions a “chainsaw” within the video, despite the fact that the slasher is primarily recognized for utilizing a machete. In any occasion, it is a fairly intelligent method to assist unfold consciousness. Particularly since this was principally meant for New Yorkers and the horror icon famously visited town, with bloody outcomes, in 1989’s Friday the 13th Half VIII: Jason Takes Manhattan.
It isn’t unusual to show to celebrities or figures from popular culture for PSAs. Well-known faces convey a certain quantity of consideration. Be that as it might, it’s arduous to consider one other time that somebody like Jason can be so certified for the job. Whereas there are different horror icons who’re synonymously related to their masks, particularly Michael Myers, that hockey masks is uniquely tied to the teenager-slaughtering maniac from Camp Crystal Lake.
In the meantime, the Friday the 13th franchise, in an official capability anyway, is at one thing of a standstill. An ongoing lawsuit between screenwriter Victor Miller and director Sean S. Cunningham that has dragged on, seemingly to no finish, has put a pause on any new motion pictures throughout the franchise being produced. Hopefully, that will likely be sorted out sooner somewhat than later however, till it does, Jason Voorhees will stay on the sidelines. Level being, this has develop into a “take what you may get” scenario for followers of the sequence. Be sure you try the video for your self from the Ogilvy Well being Instagram.