It is time to pour one out for HBO Go. WarnerMedia has introduced that they’re shutting down the long-running streaming service. This comes simply a few weeks after the corporate launched HBO Max, which is meant to be its main long-term play into the streaming recreation, geared toward competing with the likes of Netflix and Disney+, amongst others. Which means modifications are coming for present HBO subscribers who need to stream content material.
HBO Go launched a decade in the past and was a means for many who subscribe to the channel by means of conventional means, reminiscent of by means of a cable or satellite tv for pc supplier, to stream content material on-line. However subscribers had been upgraded to HBO Max when the service rolled out, which led to some redundancy, in addition to a bit of confusion amongst shoppers, as HBO Now was additionally obtainable. WarnerMedia had this to say in a press release.
“Now that HBO Max has launched and is extensively distributed, we are able to implement some important modifications to our app providing within the U.S. As a part of that plan, we can be sunsetting our HBO GO service within the U.S. We intend to take away the HBO GO app from main platforms as of July 31, 2020.”
HBO Now had beforehand existed as the one model of the corporate’s standalone streaming service. WarnerMedia additionally revealed that they are going to be rebranding HBO Now as merely HBO. It appears these modifications are being applied to alleviate potential confusion, in addition to shift the main focus to HBO Max. By shifting all present subscribers over, it might assist bolster the numbers and shed extra mild on the brand new service. Talking additional, WarnerMedia stated the next.
“Most clients who’ve historically used HBO GO to stream HBO programming are actually ready to take action by way of HBO Max, which affords entry to all of HBO along with a lot extra. Moreover, the HBO NOW app and desktop expertise can be rebranded to HBO. Current HBO NOW subscribers can have entry to HBO by means of the rebranded HBO app on platforms the place it stays obtainable and thru play.hbo.com. HBO Max supplies not solely the strong providing of HBO but additionally an enormous WarnerMedia library and bought content material and originals by means of a contemporary product.”
The streaming wars have begun to warmth up over the past yr or in order Netflix has continued to dominate the business. WarnerMedia is trying to compete extra straight within the market, which is changing into more and more crowded. Disney+, Apple TV+, Amazon Prime Video and CBS All Entry are all competing for subscribers, with NBC’s Peacock coming down the pipeline as nicely.
HBO Max comprises twice as a lot content material as common HBO. Other than a wide array of films, it’s now the unique streaming residence of hit exhibits reminiscent of Buddies and The Recent Prince of Bel-Air. The service goes for $14.99 per thirty days. This information was beforehand reported by The Wrap.