LEGO Pledges $4M to Combat Racism, Halts Advertisements for Police and White Home Themed Toys

LEGO has joined many different organizations of their outspoken help of the Black Lives Matter motion, with the corporate having lately introduced that they are going to be pulling promoting for White Home and police-related LEGO units.

The beloved toy firm has expressed their solidarity with the Black Lives Matter motion by way of social media, in addition to pledging to donate $four million to foundations that help the training of black youths and educate all youngsters about racial equality.

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“We stand with the black group in opposition to racism and inequality. There may be a lot to do. We’ll donate $four million to organizations devoted to supporting black youngsters and educating all youngsters about racial inequality.”

In line with stories, the LEGO Group has contacted entrepreneurs and requested that they halt all promotions for LEGO constructing units involving police-related items and mini-figures. The units that relate to those themes are mentioned to whole greater than 30. By the corporate’s personal definition, the units which can be to be included within the advertising and marketing blackout extends to all “police-related” units, which extends to cops, criminals, firefighters, props like handcuffs and emergency automobiles and buildings.

A few of the different units which have been included are LEGO Metropolis Police Station, Police Canine Unit, Patrol Automotive, Fireplace Aircraft, Cell Command Heart, Police Freeway Arrest, and even LEGO Metropolis Donut Store. Along with these, the e-mail can also be mentioned to have included the grownup builder LEGO Creator model of The White Home among the many units for which promotion is to be ceased.

While there was initially some confusion and hypothesis as as to if these LEGO units can be halted completely, with many followers of the constructing blocks upset to listen to they is perhaps pulled from cabinets, additional clarification from a spokesperson for LEGO has said that solely the promoting of those merchandise is being stopped, and never the merchandise themselves. The merchandise nonetheless stay accessible for buy on the LEGO web site.

“We requested that our affiliate companions chorus from posting promotional LEGO content material as a part of our choice to respect #BlackOutTuesday and pause posting content material on our social media channels in response to the tragic occasions within the US. We remorse any misunderstanding and can be sure that we’re clearer about our intentions sooner or later.”

Whereas these actions from LEGO could appear excessive to some, the corporate clearly desires to take a agency stance on this intense political matter. The donation from LEGO is appreciable, with the constructing block firm supporting the Black Lives Matter motion to an extent which many different corporations appear afraid to.

Over the past week, protests have erupted throughout the US on behalf of racial justice and the Black Lives Matter motion. The wide-spread protesting started following the demise of George Floyd, who was killed whereas in police custody. Floyd died after a white police officer pinned him to the bottom and pressed his knee to Floyd’s neck for practically 9 minutes, leading to Floyd being unable to breathe. That is now seen by many to be a turning level for the US, with individuals from all walks of life calling for an finish to racial injustice and police brutality. This involves us from LEGO Group.

Jon Fuge at Movieweb

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